How do you keep a free-to-play game alive? We asked one of the most popular battle royales on Steam, that boasts over 40 million players

The landscape of free-to-play games is competitive - literally. From MOBAs, Hero Shooters and massive gacha RPGs, to Battle Royales and whatever Fall Guys is, there’s no shortage of ways to scratch that PvP itch with no upfront investment outside of your time (and the power to run your console, and the money to buy your TV, and to buy Pickled Onion Monster Munch to snack on…) With such a crowded landscape, that only gets busier as more new releases add to the pile every month, successful F2P...